In the concept of omni channel marketing, print is one channel amongst others in customer communication. Individualized print requires not only high speed printing machines – it also means that PDFs have to be processed (ripped) as quickly as these machines can print. And for that process the “inner qualities” of PDF files play an important role.
The Print Product Metadata LWG of the PDF Association has just published best practice guides for variable data print. These guides support developers of PDF creation and consumption products and their users. This session introduces these brand new guides and provides further background on how the internal PDF structure has significant impact on output speed.