Mrs. Anna Koltsova is a Director of product marketing for ABBYY FineReader PDF and mobile applications (FineScanner, Business Card Reader, TextGrabber). She is responsible for the product lifecycle from market research and go-to-market strategy to sales enablement and launch. Having joined ABBYY in 2009, Mrs. Koltsova has been playing a significant role in developing, launching, and growing FineReader and mobile applications audience, which today have more than 25 million users worldwide.
One of her major focus areas is finding scenarios where ABBYY technologies can be easily implemented for a wide end-user base through mobile apps, while the users receive a notable increase in personal and business productivity.
She has extensive experience in mobile growth hacking, research, ASO, creatives, user acquisition, and content marketing. Mrs. Koltsova holds a master’s degree in management from Moscow State University of Management.